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Pratt’s Back with XoVain

A new digital platform from the founding editor of Sassy.

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By: TOM BRANNA

Editor

At 50 years of age, she may no longer be Sassy, but Jane Pratt’s still out there trying new things. Her newest venture is XoVain, a new beauty platform from Say Media, the same company that launched herXoJane website two years ago. Pratt burst on to the beauty scene more than a decade ago as the founder and editor of Sassy and Jane magazines. XoJane just surpassed two million uniques a month and beauty was the top performing category on the site. Maybelline is the official launch spo...

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